“Give the people what they want.”
Easily quoted, but for anyone in a sales position, it is often difficult to achieve.
I get excited when I go on an appointment to list a small ranch home. I dread when a client wants one. There just aren’t that many available in my area under $250,000.
If you are thinking of selling a ranch home, please call a local Realtor. We just might break out into tears.
My community has a lot of high-end homes but needs small ranch home listings. Specifically those about $250,000 because that is a median budget that our buyers have. Some of our buyers are young, first time homeowners and some are people who want to downsize due to retirement or as recent empty nesters. (We hear from sellers, “just what are two people doing rambling around this big house?”)
I have had dreams of ranch homes.
Unfortunately, people have the perception that their ranch must be finished the HGTV way to get a buyer. This is a misconception. It is true that young buyers do not usually have much cash to upgrade and renovate, but they know that they can do this later. Seniors want very low maintenance brick homes with clean bathrooms and kitchens. Many are going condo. (I dream of condos under $250K too.)
If a ranch has 3 bedrooms, 1.5+ bathrooms, a partial basement and a two car attached garage, it can be sold quickly in my community. Oh, the HGTV junkies would like to have the trendiest kitchens, finished basements and spa-like bathrooms, but some like their own colors and designs. In fact, that new green glass backsplash tile you just put in might be replaced with white subway tile and the carpet might be taken out in favor of wood floors, so don’t let your feelings get hurt.
Our community is in desperate need of home listings under $300,000 for young families who wish to locate here, primarily for our award-winning schools, safe neighborhoods, easy access to expressways, shopping and dining.
Think of your first home. You were excited to purchase it and you had grand visions of what you would do with it. Now, buyers want well-maintained furnaces, newer roofs, good windows and a private yard with a deck or patio.
Buyers will supply their own dreams.
Ruth Berklich’s “community” in Michigan consists of Rochester, Rochester Hills, Oakland Township, Lake Orion, Shelby Township/Utica.
Ruth Berklich is a Realtor with Keller Williams Rochester – Troy, Michigan. She can be reached though her webpage ruthberklich.kwrealty.com